Public Relations
BA / BA ( Hons ) Public Relations , Marketing and Events
Delivered by academics who are recognised nationally and internationally and are actively engaged with industry , this course allows you to combine study of three disciplines which are closely aligned . It provides practical experience and a study abroad opportunity *.
Organisations often take an integrated approach to communication , bringing together the disciplines of public relations , marketing and events management to help meet corporate goals . Public relations manages relationships with a range of stakeholder groups including employees , the government , and the media , while marketing focuses on relationships with the customer . Events are organised to help companies or groups campaign on issues , or promote and market products and services .
Our professionally relevant courses are adapted continually to meet the changing needs of students , employers and society . This flexible , accessible and responsive approach ensures that you will benefit from the latest research , technology and industry practices . We focus on equipping our students with the expertise they ’ ll need to build successful and fulfilling careers . Our teaching is informed by our research activity .
This course focuses on the core principles of marketing and PR theory and applies them to practice . You will learn about the role of marketing , events management and PR as central activities within organisations and their role within a consumer-driven society .
In Year One , key concepts are covered and essential practical skills developed . Modules look at the history of PR , contemporary practice , particularly how PR works with the media , including social media platforms . The dynamics affecting the role of marketing are considered and students focus on the nature and development of the events industry .
Modules in Year Two expand on professional practices in PR and marketing . Students consider how organisations communicate with external stakeholders through the media and internally with employees . We also help students understand how the areas work together in practice by planning , promoting , delivering and evaluating an event for a range of clients .
In Year Three , the principles of planning are expanded upon from a marketing and PR management perspective . Concepts of strategy and persuasion are introduced and research skills are strengthened . Students gain an insight into fashion marketing and can tailor their programme through the selection of an option .
In Year Four , students are encouraged to work more independently , develop their critical skills and follow their own area of interest . This happens through working on the dissertation research project , working in industry on a one month placement and choosing options from across the three disciplines .
Structure
You can opt to study for an honours degree over four years or an ordinary degree over three years . You will complete a range of modules each year as outlined .
Teaching , learning and assessment Please see the course entry on our website ( see URL on opposite page ) for full details of the learning , teaching and assessment activities for this course . Also check out the ‘ How we teach and how you ’ ll learn ’ section on pages 8-11 .
Year One modules
Introduction to PR / Media Relations / Online PR : Platforms and Practices / Foundations of Marketing / Introduction to Events Management / Cultural Management and Events Tourism
Year Two modules
Media Campaigning / Employee Communication and Dealing with Change / Critical Thinking and Rhetoric / Marketing in Practice / Marketing Research / Event Management and Evaluation
Year Three modules
Public Relations Theory and Strategy / Persuasive Communication / PR Research / Advertising and Marketing Communication / Fashion Marketing / plus optional module
Year Four modules
Professional Communication Placement / Dissertation / Strategic Marketing Management / plus two options from : Global Events Leadership and Social Justice ; PR and Activism ; or International PR
* Subject to availability
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