QMU-Undergraduate-Prospectus- UG Prospectus 2019 - Page 138

Public Relations The success of modern business owners owes a great deal to effective communication. In a fast-moving digital landscape, PR professionals need a breadth of knoelwdge and an array of skills to develop communication strategies that support an organisation’s goals, to create shareable content across multiple platforms that will appeal and engage audiences and provide counsel on how organisations can build trust, and legitimacy witrh stakeholders such as customers, employees, Government and the media. 136