UG Prospectus 2021 UG Prospectus 2019 | Page 114

BA/BA (Hons) International Hospitality and Tourism Management The hospitality and tourism industries have evolved in many different ways in recent years and are characterised by growth, diversity, vitality and dynamic change. This, in turn, has resulted in identification of the need for well-educated, innovative managers. This course offers you an understanding of the nature of the product itself; an understanding of the political, economic and social context within which the production and consumption of these products and services take place; an understanding of the management and organisations involved in the provision and consumption of hospitality and tourism products and services; and a range of specialist applications and skills such as law, and an understanding of the research process. In Year One you will study a range of modules which provide the opportunity to engage in high-level food service and preparation skills, which will be delivered at the prestigious Edinburgh New Town Cookery School, and hospitality skills with the Waldorf Astoria Edinburgh, as well as practical tourism skills such as tour group leadership. In Year Two, you will study a range of management modules and you will also receive preparation to enter industry for a challenging six-month internship. This may take place in the UK or overseas. In Year Three, you will study a broad range of management techniques that are contextualised to the successful operation of a hospitality or tourism business. In Year Four, you will study strategic issues and contemporary challenges for managers and complete a dissertation in an area of your choice. Structure You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined. Teaching, learning and assessment Please see the course entry on our website (see URL on opposite page) for full details of the learning, teaching and assessment activities for this course. Also check out the ‘How we teach and how you’ll learn’ section on pages 8-11. Year One modules A six-month work placement, a study abroad opportunity* and the hands-on nature of this course, ensures that you are well equipped to enter a variety of careers in the hospitality and tourism industry. Year Three modules New Enterprise Creation/ Business Research Methods/ Hospitality and Tourism in Developing Economies/ People, Planet and Profit/ Design for Hospitality and Tourism/ plus one elective module Year Four modules Strategy/ Dissertation/ International Destination Management and Marketing/ International Leadership for Hospitality and Tourism/ Contemporary Issues in Hospitality and Tourism The modules listed here and placement information is subject to validation at time of print (Feb 2018) and may differ slightly to those offered in 2019. Please check the website for any updates. *Subject to availability Introduction to Marketing/ Introduction to Tourism/ Introduction to Hospitality/ Introduction to Finance & Accounting/ Foundations of Hospitality and Tourism Development/ Foundations of Hospitality and Tourism Management Year Two modules Operations Management/ IHTM Internship/ Market Diversification in Hospitality and Tourism/ Human Resources Management/ Digital Business and E Commerce Futures/ Revenue Management in Hospitality and Tourism 112