BA/BA (Hons)
Events Management
To organise an event, no matter
what scale, takes a great deal of
planning. There are many
different factors which need
consideration and management.
From ‘theming’ a venue to
events policy, there’s a lot you
have to know, and this course
will prepare you with all the
information and experience you’ll
need to start your career in this
exciting, dynamic and growing
field.
The need to celebrate or mark significant
events is no new phenomenon. However,
recently, the number, scale and
complexity of events taking place have
increased enormously. Events are
organised to promote and market
products or to reward and motivate staff,
but are also increasingly used to support
a range of policy objectives, such as
encouraging tourism, regenerating
communities and stimulating local
economies, as well as arousing civic
pride and celebrating sporting and
cultural occasions. With the increasing
scale of the events business and the
diversity and range of the dimensions of
events operations, the industry has
required an increasingly professional
approach. The professional events
manager requires an understanding of
planning, management, legal issues,
budgeting, staging, marketing,
promotions and evaluation, as well as
understanding the impact of events on
the host communities.
This course provides unique hands-on
experiences and professional networking
opportunities with luminaries from
business and practice. On completion,
you will be prepared to lead events and
other sporting and cultural organisations.
Your studies focus on the nature and
characteristics of events and their design
and management.
Years One and Two have a strong
emphasis on events management,
marketing, accounting and human
resource management. You will be able
to plan and deliver a live event in Year
Two. Past events have included an
award-winning fashion show, music
nights, charity dinners and sports days.
Thousands of pounds have been raised
for charities as a result of our student-led
events.
Years Three and Four have a strong
emphasis on exploring how events