Why QMU?
QMU has a long experience of teaching
media, PR and communications to
undergraduate, postgraduate and
professional groups. Our teaching team
combines years of professional
experience with high-level academic
expertise. We contribute to world-leading
research in academic publications and
make award-winning films and digital
content. Our programmes, the only such
degrees in Edinburgh, are global in
outlook, and engage with current
developments in media, communication,
business and society.
Industry links
In a highly competitive job market,
learning from experienced professionals
is important. QMU has strong links with
major global media, communication and
creative organisations and invites senior
executives and policymakers to teach
students from their expertise. Our
industry contacts regularly offer
placement opportunities to our students.
QMU is a member of the European
Media Managers Association (EMMA),
Media, Communications and Cultural
Studies Association (MeCCSA), an
accredited teaching centre of the
Chartered Institute of Public Relations
(CIPR), and partner institution of the
Public Relations and Communications
Association (PRCA). We offer students
access to these important professional
and academic bodies and their
resources.
We are the only UK institution to offer
CIPR accredited courses at both
undergraduate and postgraduate level as
well as teach the CIPR Professional
Public Relations Diploma, the CIPR
Specialist Diploma (Internal
Communications) and the CIPR
Specialist Diploma (Public Affairs).
Students can focus on an area of interest
to them, undertaking original research,
working on professional projects and
developing a portfolio of work to
enhance their careers.
Entry requirements
MSc Digital Campaigning and
Content Creation
A UK honours degree or equivalent OR
significant work experience.
Facilities
All students benefit from the wide range
of QMU learning facilities, and are
supported by access to a wide range of
online materials and resources via QMU’s
virtual learning environment (including
electronic books, journals and teaching
content) even when off campus.
Students also have access to our
on-campus Business Gateway and
Business Innovation Zone (BIZ).
Career prospects and guideline salaries
Check out the latest industry statistics
including salaries, skills, diversity and
budgets at:
International: Where your honours
degree has not been studied in English,
you will be required to provide evidence
of English language competence at no
less than IELTS 6.5 and no individual
component score below 6.0.
MSc Media Management
A UK honours degree or equivalent OR
significant work experience.
International: Where your honours
degree has not been studied in English,
you will be required to provide evidence
of English language competence at no
less than IELTS 6.0 with no individual
component score below 5.5.
www.cipr.co.uk/stateofpr
www.prca.org.uk/insights/about-pr-and-
communications-industry
https://creativeskillset.org/job_roles
www.communicationmonitor.eu/
www.communicationmonitor.eu/
globalnetwork/
Full course information
can be accessed on our
website at www.qmu.ac.
uk/study-here/course-a-
z/?tab=postgraduate
MSc Strategic Communication and
Public Relations
Students will normally possess an
honours degree or equivalent from a
relevant subject area (eg arts, humanities
or social sciences). Students without an
honours degree may be admitted
(subject to interview) to the course if they
have other relevant qualification and
appropriate work experience.
International: Where your honours
degree has not been studied in English,
you will be required to provide evidence
of English language competence at no
less than IELTS 6.5 and no individual
component score below 6.0.
Accreditation of prior learning: Students
who already hold some CIPR diploma
awards or who join the course from an
established pathway from another
institution may be exempted from
specified modules.
Our approach to learning and teaching CIPR Diplomas
We offer full-time and part-time places.
Students benefit from face-to-face and
online teaching and full-time students
learn alongside those studying on a
part-time basis, many of whom work in
professional roles. There are various routes to entry but
applicants should be working in a
PR-related role. Please see the CIPR
website at www.cipr.co.uk
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