QMU-Postgraduate Prospectus QMU PG Mini Prospectus 2019 sp - Page 62

Media, Communications and Public Relations QMU offers a range of taught master’s degree courses that can give you the opportunity and confidence to build your career in media, communication and creative industries. Our MSc Media Management focuses on developing an understanding of media and creative businesses and the global environment in which they operate. Our MSc Strategic Communication and Public Relations is for students aiming to start or develop a career in the communication and PR sector. Our MSc Digital Campaigning and Content Creation responds to industry research which shows that digital is no longer an add-on, and that professionals need to accommodate their role as content creators. We are also the only Scottish university to teach the Chartered Institute of Public Relations (CIPR) Diplomas: CIPR Spec ialist Diploma (Internal Communications), CIPR Specialist Diploma (Public Affairs); CIPR Professional PR Diploma. QMU is ideally placed to support media, communication and creative industry. Edinburgh was top in Scotland in job growth (29.64%) in the creative industries over the last five years. According to Nesta (2018) creative industries are driving economic growth across the UK, creating one million new creative industries jobs between 2013 and 2030. Our students benefit from all that Edinburgh offers as a national centre of government, business and creative industries, as well as the home of the world’s largest arts festival. The UK PR and communications industry is the most highly developed in Europe and second only to the US globally. Some 71,000 people work in this multi-billion pound UK industry, 22% more than in 2014 (CIPR, 2018). It values higher education, with industry training and qualification as one of the top four mechanisms used to judge professional standards. 60