ISPA FLASHBACK
In ISPA Flashback, an ongoing series in celebration of our
30th anniversary, we’re going to share with you the visual highlights
of 30 years of ISPA, from 1991 to 2020.
READY TO RECOVER
2012 – 2014
IN ISPA FLASHBACK, AN ONGOING SERIES in
celebration of our 30th anniversary, we’re going to share
with you the visual highlights of 30 years of ISPA, from
1991 to 2020.
By the time that 2012 arrived, the global spa industry
had begun to recover from the recession that began in
2008 and 2009. This was proven in the annual ISPA U.S.
Spa Industry Studies, which showed consistent growth in
all “Big Five” statistics during this period after a substantial
dip in the 2010 Study. The U.S. Spa Industry Study
wasn’t the only research being done at this time, though:
2013 saw the release of the well-received fourth volume
of the Consumer Snapshot Initiative, which highlighted
the male spa-goer.
ISPA also overhauled the way that it communicates
with its members in early 2012, launching both the ISPA
SmartBrief newsletter and the ISPA Blog, which lived
on Blogspot for three years before moving over to
experienceispa.com. While ISPA worked on new ways to
reach its members, it also found a familiar home for the
ISPA Conference & Expo. In both 2013 and 2014, the event
was held at Mandalay Bay Casino; in fact, five out of seven
Conferences between 2011 and 2017 were held there.
TOMS founder Blake Mycoskie, left, and Deborah Szekely walk the Expo floor
following his General Session speech at the 2013 ISPA Conference & Expo.
46 PULSE ■ SEPTEMBER 2020