13 Ways to crEatE a KillEr MarKEtiNG PlaN
(coNtINUEd FRoM PAGE 58)
10.
Don’t be afraid
to rely on
social media.
“Every marketing plan needs social
media spend,” states Hibbard.
“Considering most web users go to a
company’s social media pages for infor-
mation before visiting the actual
website, it’s integral to have a social
media strategy that includes a budget for
social media ads and customer support.”
Social media should be a huge part of
your marketing plan and support your
more traditional marketing efforts like
print advertising. Creating a robust social
media presence will improve everything
from search rankings to brand imaging.
As Hibbard says, “Social media is king
and it’s important to include those
platforms in your marketing budget.”
11.
Make your
mission your
mantra. When
laying out your marketing plan, it’s
important to keep your messaging
consistent across all platforms. How can
you achieve this goal? By creating a
mission that resonates with every member
of your team. From the person performing
a massage to the person packing products
to ship, everyone should understand and
live your mission.
“When it comes to brand marketing,
it’s vital to keep your company mission
statement at the forefront,” advises
Hibbard. “Once you have a clear under-
standing of what you’re offering and
why you’re offering it, marketing needs
will begin to have a purpose.” At Burke
Williams, for example, the company’s
philosophy is “we exist to transform
your day,” and is used in marketing,
customer service