tHE aGE of iNfluENcE
(coNtINUEd FRoM PAGE 52)
The brand also hosted an event at its boutique spa to launch
the Premier Cru Elixir with blogger Athena Calderone of Eye
Swoon, drawing celebrity attendees such as Alec and Hilaria
Baldwin, fashion designer Mara Hoffman, and Caudalie’s
founder Mathilde Thomas. The catering and flowers at the event
were designed to showcase the ingredients found in the
product, such as prickly pear, jojoba, rose and grape.
When the St. Regis Aspen hosted the 2016 Snow Polo
Championships, the resort partnered with several influencers
to promote the event. Bloggers Blake Scott of The Scott Effect,
Blair Eadie of Atlantic Pacific, and Marianna Hewitt of Life
With Me were treated to a full itinerary, which included
customized treatments at Remede Spa prior to the polo
match, a media-only dinner at the hotel’s restaurant, Chef’s
Club, and daily amenities—all of which were featured on the
influencer’s social accounts. “Influencers posted pre, during
and post event content using St. Regis’ social handles,
hashtags and geotags to bring global awareness to the event,
the property and the spa,” says Julie Oliff, director of opera-
tions at Remède Spa at St. Regis Aspen.
Whether for large events, product promotions or simply a
day at the spa, influencers can simultaneously expose your
brand to new customers and help build a sense of brand
loyalty among existing customers. By partnering with the
right influencer, you can almost guarantee that your brand
will be directly plugged into the right audience. n
“Influencers posted pre, during and
post event content using St. Regis’
social handles, hashtags and geotags
to bring global awareness to the event,
the property and the spa.”
— JuliE oliff, director of operations, Remède Spa at St. Regis, Aspen
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September 2017