tHE boot straPPEr’s GuidE to MarKEtiNG oN a budGEt
(coNtINUEd FRoM PAGE 44)
“Use organic material,
keep it simple and keep it
real. Post regularly with
your own content and
interesting content from
other relevant sources like
beauty bloggers, industry
publications and more.”
— BRENDA KOCAK President, Modern Male Spas
marketing,” adds Brown. “Think about
how you can create win-win situations
where you add value for your partner
and accomplish your marketing goals.”
Reuse and Recycle
Recycling isn’t just great for the
environment, it also does wonders for
your marketing budget. Walker explains
that getting creative when budgets are
tight is essential, such as taking a main
theme or message from a previous
campaign, like a favorite photo, and
copying and enhancing it to make it
look brand new.
“If something has worked in the past,
for instance an ad campaign that has
given us great feedback and results, we
will keep it or recycle and use it again,”
says Walker. “If it’s not broke, then don’t
try to fix it. For example, don’t try to
replace an ad or campaign promotion just
because you’re bored if it’s proven
effective.” This tactic not only helps cut
costs, but it also alleviates stress and saves
time to work on other ongoing projects.
Munley agrees by saying, “We are
able to save money by using the same
photos for ads, social media campaigns
and website product photos.” Munley
also reuses her team’s talents to both
save money on hiring outside profes-
sionals and allow her employees to
stretch their wings and explore their
passions. “We saw a strong design
talent in some of our team members and
were able to have them whip up some
beautiful ads without having to contract
the work out. Sometimes it saves to
have a do-it-yourself mentality, and to
also pay attention to the strengths of
your core team.” n
F E AT U R E D S O U R C E S
KATINA WEAVER
WALKER
Owner and Founder
KDW Apparel
LOS ANGELES, CALIFORNIA
46
PULSE
■
September 2017
BRENDA KOCAK DANIELLE MUNLEY ANN BROWN
President
Modern Male Spas Co-Founder
Sorella Apothecary Founder
Saltability
DUBLIN, OHIO RENO, NEVADA BOCA RATON, FLORIDA