tHE boot straPPEr’s GuidE to MarKEtiNG oN a budGEt
(coNtINUEd FRoM PAGE 42)
“Social media has been our friend since we started
our company and we use these platforms, primarily
Instagram, Facebook and Twitter, to stretch our
dollars. Using these free platforms has expanded not
only our followers, but our customer base and
presence globally.”
— KATINA WEAVER WALKER Owner and Founder, KDW Apparel
capitalizing on word-of-mouth adver-
tising and networking prove the most
effective when it comes to marketing.
“I believe the best way to educate
prospective clients on what we do is to
le