“Use and build your network
to stretch your marketing
budget. The more you do for
others, the more that will
come back to you. Working
with Bon Vital at a show or
representing the Langham
NYC at the ISPA Media Event
is an example. By helping
them to be successful,
Saltability is also successful.
We do more together!”
— ANN BROWN Founder, Saltability
notes that to be successful on social
media, you must be consistent. She
suggests posting regularly with both
your own content and interesting
content from other relevant sources like
beauty bloggers, industry publications
and more. As much as social media is
great for pushing your product or
service, don’t only use your account to
toot your own horn. “Consumers will
get bored if you only share photos of
your product,” Munley adds. “Think
outside the box!”
Constant Content
Getting your name out there is
important, but to stay top of mind to
your customers, you must constantly be
there. Putting out a steady stream of
content, whether on your company’s
blog and social media accounts or in
industry publications or events, will help
potential customers know who you are
and eventually want to work with you.
“Build a calendar,” suggests Kocak.
“Include everything from email
newsletters to blog and social media
posts. This will hold you accountable
and keep your content regular so you’re
always on your customers’ minds.”
Because Sorella is a brand-new
company, Munley is also constantly
trying to keep her brand at the top of
people’s minds.
“We jump at the chance to do a free
product spotlight in industry magazines,
to write articles or to teach classes on
what we do,” Munley says. “We are
open to sharing tips and tricks that
we’ve learned along the way to help
others’ success, and this helps get our
name out there without costing us a lot
of money.”
Munley also adds that getting
involved in the community or industry
outlets will help get your name out there
and offer opportunities to share your
ideas, product, service or knowledge
with the right people. Many times, these
opportunities only cost a little of your
time, but the payout can be huge for
your brand. “Write an article for a
magazine, offer to speak at an industry
event and get to know your local spa
professionals or companies,” adds
Munley. “We are often surprised at how
many wonderful companies are local to
our area and how we can help each
other grow and network.”
Rising Tides Raise All Ships
Speaking of working well with others,
another tip for spa leaders looking to
stretch their marketing money is to
partner with similar companies offering
complimentary services to expand both
of your client bases.
Saltability founder Ann Brown says
that focusing on grassroots efforts,
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