P: In your book, Millionaire Marketing on a shoestring
budget, you talk a lot about content and writing. Why
is content marketing important, even for people who
don’t think they’re strong writers?
J: Content marketing—be it a blog, a LinkedIn article
published on your profile, or an article in a business or
trade publication such as Pulse—allows you to reach (and
help) a broader audience while demonstrating expertise in
“People do business
with those they
know, like and trust.”
your field. For those who aren’t strong writers, I suggest
you sit down with a pen and paper and just write. Let the
content flow freely without censoring yourself. Rarely, if
ever, is the first draft your final draft, but this gives you the
opportunity to get your thoughts on paper. You can go
back, revise and delete content or you may decide to hand
it over to someone else to edit and fine-tune.
P: How important is social media to a successful
marketing plan?
J: You can’t ignore social media marketing any longer; it’s a
vital component of your personal brand and any strategic
marketing plan you implement. It’s word-of-mouth online.
We all know the value of word-of-mouth. After all, 90
percent of consumers trust recommendations more than
they trust advertising. Word-of-mouth is the most cost-
effective marketing there is!
P: Why do you think people can be overwhelmed by
social media and how do you suggest they overcome it?
J: People get overwhelmed by social media because they
try to do too much, too soon. It’s tempting to dive in
quickly because of FOMO (fear of missing out). My advice
is to give yourself permission to start off simply. Pick one
(or maybe two) social networks where you feel most
comfortable, where your ideal clients are hanging out, and
where you enjoy spending your time. If you don’t enjoy
it, you won’t do it. And, there’s no way you can do it all.
P: Where does your marketing knowledge come from
and what makes it unique?
J: I started my business from scratch, without a degree in
marketing. However, what I did have was enthusiasm and a
desire to succeed. To succeed, I knew I had to get my
message out there. Now, over 28 years later, the marketing
knowledge I share comes from experience. I share the
business-building strategies I implemented throughout the
years (and continue to use today). I don’t speak about
theory, I share real-life, practical strategies that I (and my
clients) have implemented over the years. n
lEt’s GEt PErsoNal
favorite social media outlet: It’s hard
to pick just one! I spend most of my
time between LinkedIn, Facebook
and Instagram.
favorite spa treatment: I have a
saying, “when you nurture
yourself, you nurture your
business.” I love indulging in a
soothing massage followed by a
scrumptious deep-cleansing facial.
favorite place to travel: Having
lived on the Garden Isle of Kaua`i
for 10 years, I’d have to say that
Kaua`i tops the list. However, I
hope to make it Australia to visit
some dear friends there.
you have a random day off, what
do you do? See if I can get in for a
massage appointment, of course. I also
enjoy long walks in nature.
still ovErWHElMEd by
social MEdia? click here to get
Jason’s breakdown of using each site to
your biggest advantage.
September 2017
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PULSE
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