coNvERSAtIoNS wItH dEbra JasoN
by KElly HEitz
creating a marketing strategy can be
overwhelming. when budgets are tight, it may
seem downright impossible. However, in today’s
digital world of constant messaging, getting your
name out there is actually easier than ever.
debra Jason , marketing consultant and
author of Millionaire Marketing on a Shoestring
Budget, has come up with a plan to increase
your marketing without spending much money.
Her philosophy on marketing is about using your
knowledge as a spa professional to create inter-
esting, sharable content. In this month’s
Conversations, we asked Jason about her unique
marketing strategies and how spa
professionals can use them to
succeed.
Order a
copy of Jason’s
book at
amazon.com
PULSE: What sparked your
passion for helping others
learn the secrets to
successful marketing?
Jason: After 9/11, many of my clients started to
pull back on their marketing. They were scared
and nervous. However, when consoling them I
let them know that it was possible to continue
building credibility and gaining top-of-mind awareness in
the marketplace (important to do, especially when times
are tough) without breaking the bank. That sparked my
passion to inspire and empower others. So, I started
guiding them, as well as delivering presentations, on cost-
effective ways to market themselves and their businesses.
You see, for any business to be successful, people need to
know about you. Otherwise, how can they do business
with you? Marketing involves building and nurturing
relationships so that you get your message out there in a
big way. I’m passionate about focusing on the value of
relationship marketing to help professionals succeed.
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PULSE
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September 2017
P: What is your number-one tip for
brands wishing to expand their
marketing efforts without spending a
fortune?
J: Share your value with the world. This
isn’t about hype and pitching; it’s about
building the KLT Factor (know, like and
trust). People do business with those they know, like and
trust. For example, if you’re a spa owner you can establish
KLT Factor by letting people know “Three relaxing ways
to de-stress.” You can do this by writing about it in an
article, speaking about it at a community or industry
event, blogging about it, or even posting it on social
networking platforms. It’s not about pitching a product,
it’s about sharing tips, pointers or guidelines that make
your clients’ and customers’ lives easier. When you share
how you can help people, you’re strengthening the KLT
factor while enhancing your credibility, increasing your
visibility and being seen as a subject-matter expert in
your field.