MEMbEr PErsPEctivEs
sPa quicK facts
abovE: Pretty in pink, stephanies has a location to fit every personality. riGHt: stephanies new
technology upgrade will make it easy for the spa chain to personalize experiences for every guest.
slideshows, and videos from our thera-
pists and stylists is a huge part of our
social media strategy.”
She adds that a combination of non-
sales emotive and motivational posts
and feature posts of Stephanies’
products, treatments and latest spa
offers has proven to work best for high
engagement.
tech upgrade
The modern spa customer is not only
well-informed, but also tech-savvy.
Shepherd has noticed a recent need for a
flawless web presence and ease of
booking and purchasing online. “It is no
longer a nice addition but a requirement
to attract and keep guests as well as
remain competitive in this saturated spa
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September 2017
market,” she notes.
Stephanies is in the process of building
a website portal integrated with their in-
house developed spa software that will
enable guests the ability to track their spa
rewards, past purchases and product
reviews. The portal will also enable guests
to select their individual interest areas for
personalized Electronic Direct Marketing
“This will provide better targeted
marketing related to product purchases
and general service and product interests,”
says Shepherd about this exciting new
project. A new unique online booking
system will be implemented shortly after
the web portal has been launched. The
entire package will then be presented as a
Stephanies app for a brand new mobile
experience. n
spa open date: 1994 (Stephanies
natural Beauty, first two room salon
opened)
facilities/amenities: Couples suites,
pedicure lounges, high end massage
beds, water facilities and much more
across 10 locations
Percentage of guests (male vs.
female): 15% male vs. 85% female
Number of full-time spa staff: 55
across five locations
Product lines used: own signature “la
vie elixir” professional and retail body
and tea collection, Synergie skin,
Thalgo and payot skincare brands.
Most used marketing channel:
Website and email marketing
address: various locations in
Queensland, australia
Website: stephanies.com.au
facebook link:
facebook.com/StephaniesluxurySpas
instagram: @stephaniesluxuryspas