“owning and running five different Luxury Spa
locations, two Hotel Spas, one Resort Spa
and two urban spas within southeast
Queensland, Australia, can become a huge
marketing challenge.”
— stEPHaNiE sHEPHErd, cEo & FoUNdER, StEPHANIES LUxURy SPAS, bRISbANE, AUStRALIA
taking advantage of social media and
other online reviews allows Stephanies
to remain on top of customer needs and
tailor initiatives to each individual spa.
No matter the location, stephanies presents a
calming oasis to guests in need of a little r&r.
Getting social
Shepherd employs several marketing
tactics to keep Stephanies at top of
mind to potential customers. Her MySpa
Rewards Program, where guests receive
credits for every dollar spent in the spa
or online, has created a loyal following
across all spa locations.
“We also work with online influ-
encers to profile spas and signature
treatments and participate in local
community group events,” says
Shepherd. This participation gets the
Stephanies name out there without
spending a lot of money.
Stephanies also relies heavily on
social media messaging with a separate
Instagram, Google Plus and Facebook
page for each spa location, as well as a
central Facebook portal page for the spa
group as a whole.
“We focus on posting beautiful
imagery on all our social platforms,”
notes Shepherd. “Social media has
become extremely visual, so showing
guests what Stephanies is all about
through interior shots, treatment stills,
stephanies Pedicure room has become known as the place for girls get-togethers and bridal party fun.
September 2017
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