education seminars, on-site chair
massages at the office, and special
massage package deals for high-
performing employees.
This program not only allows Bell
Tower to gain loyal customers, but also
educate members of the community on
wellness practices.
on the Menu
Another challenge McLean faces at Bell
Tower is staying on top of the consumer
demand. With beauty and spa growing
at a rapid rate, it’s hard to remain on the
cutting edge. As soon as you’ve got the
(coNtINUEd oN PAGE 22)
toP: bell tower's spa space is tranquil and serene, giving guests the perfect opportunity to completely
relax. bottoM: bell tower's 8,000-square-foot space is complete with a full-service boutique.
Keeping up with the modern
customer has presented a problem for
many spas. When you can find
anything you want online, how can you
set yourself apart?
“Staying on top of Facebook, Twitter,
YouTube, and countless other social
media platforms is key,” notes McLean.
“There is no static formula for success.
The customer is the king now and
directing efforts towards customer satis-
faction must be the focus.”
Bell Tower does this by diversifying
its approach to attract guests. The
Premier Club, a discount and cash back
service for regular clients, a VIP texting
service, a Bell Tower app, and a robust
social media presence are just a few of
the many ways Bell Tower works to
remain relevant to customers. These
platforms allow for immediate
engagement with various rewards and
incentives, which keep customers loyal
and regular.
From there, McLean uses online
engagement and testimonials to round
out her social media strategy. “We strive
to build awareness, develop loyalties
and track success by monitoring likes,
shares and trends.”
Bell Tower also reaches out to local
businesses through its corporate
discount program. Bell Tower Corporate
Members receive 10 percent discount for
all employees Mondays through
Wednesdays. Corporate Members may
also choose to take advantage of other
special services such as wellness
sPa quicK facts
spa open date: 1991
facilities/amenities: 12 treatment
rooms, vichy shower, hydrotherapy
tub, infrared sauna, relaxation
lounge, 28 hair stations, style
lounge, makeup area as well as a
separate boutique and café.
Percentage of guests: 90% female
vs. 10% male
Number of spa staff: 15 full-time,
50 part-time
Product lines used: oribe, r&Co,
natura Bisse, eminence,
farmhouse fresh, Spa ritual, Smith
& Cult
Most used marketing channel:
facebook
address: 18 State hill road,
Wyomissing, pa 19610
Website: belltowersalonspa.com
Phone Number: 1.610.372.6379
facebook: facebook.com/belltower-
salonspa
instagram: @belltowersalonspa
twitter: @belltowerspa
any other social media used:
pinterest.com/thebelltower
September 2017
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