Pulse September 2017 | Page 14

20 22 34 61 64 71 62 in every iSSue 2 From the chairman 6 Pulse Preview 14 ISPA News and ISPA calendar 16 Pulse Points 18 Member News 61 a day in the life: Nancy Griffin Contento Marketing by KELLy HEItz 62 success stories: Beverly hills— The City of Wellth by KELLy HEItz by tARA SALAH ELdIN ANd bRIANA LEE 20 Member Perspectives: bell tower Salon Spa Having it All Under One Roof Stephanies Luxury Spa Cohesive Branding Across Locations by KELLy HEItz 30 solving industry Problems: Harnessing Our Collective Wisdom 64 ask the Expert: taylor oster Director of Marketing, influence & Co. by KELLy HEItz 66 Product Spotlight 67 ISPA Foundation 68 ISPA Snapshot Survey 71 People of isPa: che-bianca Evason assistant Spa Manager World residensea, Cape Town , South africa by LyNNE HItE AboUt tHE covER Isn’t life colorful? 32 SEE + bE SEEN 34 conversations: debra Jason author of Millionaire Marketing on a Shoestring Budget advertising or social media, we’ve got you by KELLy HEItz covered on the many shades of marketing. this month’s 72 End Notes cover shows that whether it’s traditional covER PHoto © SHUttERStocK 12 PULSE ■ September 2017