Pulse September 2017 | Page 12

26 VOLUME 27 n SEPTEMBER ISSUE 7 tech talk Everything you need to know about the new online member experience by KElly HEitz 36 3 Minutes With... WAYS TO CREATE Part tWo of tHrEE Getting to Know the 2017 ISPA Conference & Expo PDS Speakers A KILLER MARKETING PLAN by KElly HEitz by KElly HEitz 56 40 48 the boot strapper’s Guide to Marketing the age of influence Tips for Getting the Most Out of Your Marketing Budget Using Influencers to Strengthen Your Marketing Efforts b y a s H l E y a lt by briaNa lEE Heather Lee Erin Gargan Les Sweeney Lindsay Madden-Nadeau David Polgar Merit Guest Mike Ganino Lawrence Biscontini pulse.experienceispa.com 10 PULSE ■ September 2017