Pulse September 2015 - Page 67

ISPA NEWS CAPITALIZE ON MEDIA OPPORTUNITIES Have you ever noticed how businesses that do well are always in the media? In fact, it is often the other way around—businesses that are always in the media do well. Making the most of media opportunities is a great way to get exposure for your business, expand your customer base and generate low-cost marketing content. If you are interested in creating a higher-profile media presence for your business, let ISPA do some of the work for you. Fill out the Media Leads Survey on the ISPA website and your business will be added to our list of contacts for our friends in the media—whenever they need an expert opinion or a source for a story on the spa industry. * /) .4  -53#,% 2%,) %& & %%, '//$ & !34 .!4 52!,,9 7) 4 ( !2.) #! 4 () 3 -) 2!#,% -/5.4 !) . $!) 39 0!#+3 3%2) /53 3//4 () .' 0/7%2 & /2 !,, /6%2 !#() .' * /) .4 3 34 ) & & .%33  /6%27/2+%$ -53#,%3 777 +.%) 0053 #/-    ) .&/ +.%) 0053 #/- Access Pulse on the Go Away from your desk and wanting to access this month’s Pulse? Not to worry—you can access digital Pulse anywhere by simply visiting pulse.experienceispa.com. With chock-full of stories, clickable links, engaging videos and many more functionalities, digital Pulse is great for the spa professional on the go. Looking for a story in a past issue of Pulse magazine? ISPA members can access the Pulse archives by visiting experienceispa.com/pulse/ past-issues. Email ispa@ispastaff.com with any questions about digital Pulse or the Pulse archives.