interested in vegan and plant-based ingredients over animal bioproducts such as goats’ milk, honey and lanolin. At the moment, more than 50 percent of her guests are local. Local Tastes Results-driven services seem to be the most popular among local guests, many of whom return frequently for continued quality treatments and long-term wellness programs, as well as try out all the specialty items on a menu. “Because we specialize in pain management and advanced stress relief, our more popular services are the traditional deep-tissue massage for symptomatic treatment and preventive KATE WIND Assistant Spa & Salon Manager Spa Mio at the M Resort-Spa-Casino Henderson, Nevada “Retail sales flourish with the right combination of kowledgeable and friendly sales staff, testers and strategic floor sets.” 30 PULSE ■ September 2015 maintenance, but we also have almost equal preference in the energy work for stress-related issues,” Klemann says. “While most of our clients prefer a standard massage, we try to keep it interesting by creating custom treatments.” At Spa Mio, local guests gravitate to fast-acting deep-tissue massages and specialty facials. “[These] services are all results-driven treatments which leave the guest feeling renewed,” Wind says. Massages also remain top sellers across the board at Le Spa, but Lasvigne-Fox has noticed an increase in popularity of Natura Bissé International Facials among locals due to its exclusivity at the spa in Morocco. “Exclusive treatments do attract,” Lasvigne-Fox says. At the same time, on the retail side, Le Spa’s local guests seem more interested in lifestyle articles such as clothing and jewelry than cosmetics used in-spa. On the other hand, at Spa Daze, the top retail purchases among local guests are products used in treatments. “Our top sellers include a creosote balm [originally used by the indigenous people of our region] that is good for skin conditions, but also smells just like a desert monsoon,” Klemann says. “We also have a custom-formulated, all-natural topical analgesic for muscle and joint pain.” Travel sizes are even easier to sell, she notes.