MEMBER PROFILE
Rx Apothecary Facial, which uses 45
mostly organic products and raw ingredients to target a variety of facial
concerns. The idea, she says, was
inspired after a visit in a 500-year-old
apothecary in Rome where she admired
herbs and bottles used to blend the
healing concoctions.
Once a year, Caballero and her team
analyze service sales by category and
determine which low-selling services must
be discontinued or rebranded.
“Sometimes, it [requires] just a tweak to a
popular treatment; other times, it
[requires] developing a brand-new
service,” she says. “First, a protocol is
(CONTINUED ON PAGE 20)