SEPTEMBER
2015
VO LU M E 2 5
ISSUE 7
g
n
i
s
s
e
Dr YOUR
Up
RETAIL
SPACE
as
e
Id
g
in
is
d
n
a
h
rc
e
M
l
a
u
Smart Vis
CK
BY DO ROTA WYSO
28
Attracting and Retaining
Local Guests
BY ALEXANDER MENRISKY
32
A
48
32
Voices: Implementing a
Sustainable Linen Program
Consider the Whole Equation
BY MIA RICHARDSON
36
Upsell Tactics
Getting Guests to Spend More
BY ALEXANDER MENRISKY
8 PULSE
■
September 2015
42
The Business of Franchise
Following a Formula
B Y M A E M A Ñ AC A P - J O H N S O N