sound off
do you ever Wonder how your this month’s question:
peers would handle a situation? maybe you’re
curious what other leaders in the spa industry
have to say on a certain subject. In Sound Off,
we ask ISPA members from differing backgrounds,
countries and companies the same question and
see how their answers compare. What role do data,
analytics and research
play in your decision-
making process?
molly allene caroline cornish BenJamin donat irene reiss
Co-Founder & Master
Esthetician
apothespa Spa Manager
the scarlet Spa Director
the ritz-carlton, new orleans President
nylo aesthetics by ny
laser outlet
“They play a big role. We
conduct market analysis to
see what the competition
is doing, yield management
to increase revenue, and
analysis of services to see if
they sell or if we have to
change up the menu.” “We are a vendor, and
data, analytics and
research play an important
role in our budgeting,
forecasting and marketing
efforts.” n
“We are data miners at
Apothespa. Everything
from social media, to our
website, to our store’s
buying patterns. Our entire
platform is very fluid and
based on indie lines, so
having our fingers on the
pulse of buying trends
allows us to stay a couple
steps ahead of product
trends.”
“They’re huge! We have
difficult systems to
manage, but we are
obsessed with data and
our biggest struggles in
decision-making are when
we don’t have the right
data to help.”
SEPtEmbEr
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PULSE 2019
87