Pulse September 2019 | Page 8

VOLUME 29 ISSUE 8 40 32 tWo decAdeS of dAtA: the 2019 isPa u.s. spa industry study By russell donaldson, manager, PriceWaterhousecooPers (PWc) 56 evolve and innovate: 72 selling the value Proposition The 2019 ISPA Innovate Awards By Jamison stoike The Story of the U.S. Spa Industry Study By jAmISon StoIke By carol stratford, Partner, hutchinson consulting P UL SE.EX PERIEN CEISPA.CO M 6 PULSE ■ SEPtEmbEr 2019