Bulletproof
storytelling: Seven
Secrets for Using Video to
Maximize Spa Revenue
Presented By todd hartley
INtErACtIvIty: mODErAtE HH
IF YOUR GUESTS CAN SEE THEMSELVES as characters in your story, they’ll
be more likely to adopt your services for the transformation experience you
provide. In this session, attendees will discover how spa guests have changed
and how to use video storytelling to keep their potential guests glued to their
message so they can transfer the knowledge and beliefs that make their spa
solutions a no-brainer.
toP takeaWays:
l Discover how to identify and deepen your spa’s unique experiences.
l Learn to tell your spa’s indigenous story so guests have an intimate
connection with the value your spa provides.
l Clarify your marketing messages so your website, front desk and
concierge staff are all aligned with the same stories.
l Utilize video storytelling as a business tool to sell spa services faster.
“Storytelling has been one of our most fundamental communication
methods for thousands of years. Spas who can create and share
compelling stories have a powerful advantage over others.”
How to Understand and
Leverage your Authentic
Culture to Recruit, Engage
and Retain your
Workforce
Presented By daWn Burke
INtErACtIvIty: mODErAtE HH
FOCUSING ON YOUR AUTHENTIC culture isn’t a passing fad. No longer a
“millennial” thing or a “Silicon Valley” trend, it is now a workplace funda-
mental essential to recruit and retain top talent. In this session, attendees
will share tips and learn how to create a powerful culture that leads to talent
retention.
toP takeaWays:
l Understand relevant human capital trends and the top drivers leading us
to redesign workplaces.
l Learn how your work culture and employee engagement are connected.
l Learn five “culture and engagement factors” that motivate modern
workers.
l Real tips to assess, understand and leverage those five factors to drive
business results.
“Research shows that 89 percent of leaders believe building an
organization of the future is important, yet only 11 percent know
how.”
the Power of
research: Helping
Spas Plan for Success
Presented By
russell donaldson
INtErACtIvIty: LOw H
BY BETTER KNOWING HOW to unlock the value from data, spas will be
able to benchmark and analyze their performance more comprehensively,
helping refine their strategy and enhance their business.
toP takeaWays:
l The value of data to the modern spa and how to apply the U.S. Spa
Industry Study results to your spa.
l What research tells us about the evolution of the spa industry.
l What consumers want from the spa experience in 2019.
l What research tells spas about the recruitment, retention and
engagement of staff.
“For 20 years, PwC has conducted ISPA’s well-known research,
culminating two decades worth of industry, consumer and
workforce data that provides data and research valuable to the
modern spa.”
SEPtEmbEr
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PULSE 2019
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