Pulse September 2019 | Page 44

Putting some conference ‘spa’rk into meetings croSSover: IMEX AMERICA 2019 and events SEPTEMBER 10-12 | THE VENETIAN RESORT By cArInA BAuer, CEO THE IMEX GROUP caption about imex pics all meetIngS And eventS Are BIg BuSIneSS, injecting more than $1 trillion into the global economy according to the Events Industry Council (EIC). A visit to IMEX America, taking place September 10-12 at the Venetian Resort in Las Vegas, shows the sheer scale and buzz of this sector with 3,500 exhibitors, including many major hotel groups and spa resorts, meeting around 4,000 event planners from around the world. This super-friendly and welcoming show promises potential new business contacts from across North America, Asia, Europe, Africa and the rest of the world. InterContinental Hotels Group, MGM Resorts International, Hyatt Hotels Corporation, Rocco Forte, Fairmont Hotels & Resorts, Wynn, Radisson, Four Seasons, Canyon Ranch and Hilton Worldwide are among the exhibitors at IMEX America—many of our exhibitors’ properties contain spas that are themselves ISPA members and ISPA Conference & Expo attendees. IMEX America is the largest meetings industry trade show in the Want to knoW more? l ImEX America takes place September 10-12, 2019 at the venetian resort, adjacent to the 2019 isPa conference & expo, with Smart monday, powered by mPI, on September 9. l to learn more, visit imexamerica.com. then, ask your business’s sales lead or event planner if they’d like to join you for the ISPA Conference & Expo and ImEX America. l never been to imex america before? you can watch a summary of the business, connections and excitement at last year’s event on the ImEX group’s official youtube Channel. 42 PULSE ■ SEPtEmbEr 2019 U.S., and its exhibitors are here to showcase their venues and facilities, meet with event planners and seal deals. Firm Focus on Education Education is a firm focus of IMEX America with more than 180 free education events over the entire show offering new ideas and inspiration for buyers and exhibitors. The learning opportunities—deep dives, one to one sessions and hot topic tables—provide fresh thinking on current event industry issues, delegate engagement and explore all aspects of innovation, creativity and imagination. Jessica Pettitt, who combines stand- up comedy with diversity training at Good Enough Now, will lead a discussion on “Inclusion: beyond the law for meeting professionals.” She will advise on how to keep event attendees feeling safe and welcome,