memBer PersPectives
Mandy Warr, owner of The Remedy Day Spa in
Albuquerque, New Mexico, can collect detailed customer
information through her booking software. “We keep
personal data as well as client profiles with notes about
treatment progress,” says Warr. The software also
collects customers’ service, order, membership and
payment histories in one place, and features a dedicated
spot to track personal preferences. After a service, Warr
uses an automated marketing tool to follow up via email
with every customer.
Trudy Smith at Kilaga Springs also sends an
automated follow-up to every spa guest, and she keeps
similarly robust guest profiles. “We know what size
slipper and robe they wear,” Smith notes. “They always
want a warm neck wrap. They don’t like lemon in their
water. Don’t ask them about gratuity, just put it on a
piece of paper. They always like to add 30 minutes.” All of
this allows The Spa at Kilaga Springs to make the spa
experience seamless for its guests. Checking every guest’s
profile in advance of his or her visit has been a point of
emphasis for Smith’s staff.
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many spas, including the remedy (pictured here), use marketing
software to provide targeted outreach.
“We keep personal
data, as well as client
profiles with notes
about treatment
progress.”
— mandy Warr, owner, the remedy day spa
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SEPtEmbEr 2019