Pulse September 2019 | Page 14

stay connected The Importance of a Content Calendar Are you WorkIng off a content calendar for your social media strategy? It can feel draining to have to come up with new content on the fly each day. With a calendar in place, you’ll always know what content to push out and can get a head start by scheduling posts ahead of time. Not only does this free up your time each morning (aside from the initial time setting up the calendar), but you’ll also have a foundation in place that will have you posting in a consistent, strategic manner. In An InStA Surely you’re PoStIng to InStAgrAm, but are you Reposting? You’ve probably seen other accounts using it, highlighted by the little Repost logo in the corner with the username of the original poster. Since Instagram has no built-in reposting feature, you have to use a separate app, like Repost. Reposting content from other accounts is a great way to not only diversify your own content, but also show appreciation to other brands and users on the platform. A true win-win! do you follow @ISPAdoyou on Instagram? If not, you’re missing out on a lot of fun! With more than a billion active users every month, Instagram is the fastest-growing social media network. It’s a great place to connect with customers, market your products and keep up with any ISPA member news. 12 PULSE ■ SEPtEmbEr 2019