Pulse October 2019 | Page 56

S N A P S H OT S U RV E Y THE JULY SNAPSHOT SURVEY LOOKED BACK at Q2 2019 performance Exciting New Promotions for Q3 for iSPa members. Unsurprisingly, growth continued to be strong among survey respondents: 83 percent of spas reported some level of year-over- year growth. resort/hotel spas in particular reported strong year-over-year increases. 65 percent of spa respondents indicated that spa visits were up from Q2 2018. Spa workforces continued to grow in this quarter: 35 percent of spas added new positions and 32 percent filled vacant positions only, with over half (54 percent) of day spa survey respondents in particular filling their vacant positions only. only 3 percent of all spa respondents laid off employees, and no day spa respondents laid off employees or instituted a hiring freeze. retail appears to be a growth opportunity: 41 percent of spas reported that their average retail revenue per treatment was less than $10, the highest such total in at least two years. this Snapshot Survey also demonstrated the impressive growth of cBD- based products in our industry. although the sample size is limited, 15 percent of all spas offer cBD products in their retail areas, while 25 percent both sell cBD products and use them in treatments. adoption was particu- larly high at day spas, where 58 percent of respondents indicated they offer both cBD products and cBD treatments. n “We are having a big skin care and wellness event to elevate our esthetics program. It will be an all-day event where guests will experience mini- treatments, products, receive a one-on-one skin care analysis and learn self-care tips and tricks. WHAT WAS YOUR SPA’S AVERAGE RETAIL REVENUE PER TREATMENT FOR THE SECOND QUARTER OF 2019? 33% 30% 27% 27% 27% 19% 18% 16% 13% 13% 14% 13% 11% 10% 0% 0% Less than $5 54 15% 13% PULSE ■ $5 - $10 octobEr 2019 $11 - $15 $16 -$20 $20 - $25 More than $25 “Spa + Wellness Week. Our locals can experience all the spa has to offer at a discounted rate. They get access to all our fitness classes, fitness center, pools and spa amenities. We also have special wellness classes.”