Pulse October 2019 | Page 38

TESTING THE WATERS coNtINUED FroM PAGE 33 “[Water conservation] is one of the lesser-thought-about initiatives, because people think that we have plenty of it. But of all the planet’s water, only about two percent is fresh- water.” — TANIA CLARK, SUStAINAbILIty SPEcIALISt tHE ScArLEt SpoTlighT: Creating Waterless Protocols If you’re an ISPA resource partner, you can still play a part in reducing water use by developing waterless treatment protocols. Eminence Organic Skin Care’s recently-launched Stone Crop Body Collection features waterless protocols for every product in the line. this accomplishes two things, according to Eminence’s International trainer, brian Goodwin: first, it “makes it as easy as possible for all categories” of spas to offer the treatments, regardless of whether or not they have wet notes that it’s critical to be willing to stick to your guns: although most guests appreciate the water conser- vation efforts, “there are people who aren’t going to like this, and we’re okay with that. it’s important to know what your mission is.” towels. this reduces laundry quantity and water use on the back-end. A Drop in the Bucket? Hardly. benefits to using waterless protocols: they require less time spent cleaning up, treatment rooms. Second, says Goodwin, is that “eco-conscious spas and their guests are looking for ways to limit excess water usage.” Further, water use is reduced in two ways—in addition to using no water during the treatment, guests no longer need to use Vivian Valenty, president of Dazzle Dry, adds that there are inherent it’s not always possible to make big changes, such as constructing a green roof or water-filtering wetlands. Yet, both osmosis Day Spa Sanctuary and the Scarlet emphasize that small changes—switching to low-flow fixtures, educating guests on water conservation, evaluating the water use of your products and treatments—can make a big impact on overall water usage. With increasing levels of water stress worldwide, any change made to conserve water is a positive step towards alleviating one of the world’s most pressing climate issues, and— given spa’s reliance on water—an important step towards preserving the idea of spa for future generations. n 36 PULSE ■ octobEr 2019 require no expensive plumbing and often take up less space. valenty further pointed out benefits specific to waterless pedicure procedures, such as making callus reduction easier and increased safety for diabetic patients. the benefits of waterless protocols can help your product stand out in a crowded marketplace, but it can be difficult to develop a product that performs well without water. However, both valenty and Goodwin agreed that any diffi- culties are surmountable and that the demand from spas makes it essential to find solutions. Nearly half of spas offering the Stone crop body collection are using the waterless protocol, and valenty says that approximately a quarter of its spa partners offer waterless nail treatments. With spa-goers shopping for sustainability, it should come as no surprise that waterless protocols are a boon to a resource partner’s business.