Pulse October 2019 | Page 14

STAY CONNECTED covering Live events on Social WHEN YOUR SPA OR BUSINESS HOSTS AN EVENT, surely you want to show it off on social media—but how? it’s easy to just take a few photos and post it to your facebook page in an album, but consider taking it to another level so that your followers who couldn’t attend feel like they are right there with you. Provide a blend of photo, video and written content to keep your followers interested. make use of social media features like live video, instagram Stories and more to further diversify your content offering. and above all else, go in with a plan. Know what you want to showcase, where you have to be to capture the content and have a general idea of the text copy you want to use. this will keep you moving and prevent you from scrambling all over the place at the event. IN AN INSTA EVER RUN INTO PROBLEMS trying to do an instagram Story video that is too long? Don’t fret! iGtV is here to help. iGtV is exactly what it sounds like: longer form video content for instagram. instead of 15 seconds, you can now upload up to 10 minutes of video on your instagram account; for verified accounts, you can even go up to 60 minutes! this can transform your instagram account by making use of long-form video on top of your images and Stories! Do you follow @ISPAdoyou on Instagram? if not, you’re missing out on a lot of fun! With more than a billion active users every month, instagram is the fastest-growing social media network. it’s a great place to connect with customers, market your products and keep up with any iSPa member news. 12 PULSE ■ octobEr 2019