Pulse October 2018 - Page 58

sustaiNability MarkEtiNg: How to Promote “going green” “If a tree falls in a forest, does it make a sound?” This quintessential thought experiment isn’t the most environmentally friendly metaphor. Nonetheless, it is useful when it comes to marketing your spas’ sustain- ability efforts—if none of your customers know what you’re doing, are you getting the maximum return on “going green?” by carol stratford 56 PULSE ■ October 2018