sustaiNability MarkEtiNg:
How to Promote “going green”
“If a tree falls in a forest,
does it make a sound?”
This quintessential thought experiment isn’t the most environmentally friendly
metaphor. Nonetheless, it is useful when it comes to marketing your spas’ sustain-
ability efforts—if none of your customers know what you’re doing, are you getting
the maximum return on “going green?”
by
carol
stratford
56
PULSE
■
October 2018