Pulse October 2018 - Page 56

MEdia EvENt rEcaP GLITZ AND GLAMOUR AT GOTHAM HALL The 2018 ISPA East Coast Media Event Each sponsor set up a booth designed to maximize the overall wellness experience. EVEN IN A CITY AS BUSY AND BOOMING AS THE BIG APPLE, there’s only one event where spa industry innovators can show off their latest and greatest products to more than a hundred media members: the ISPA East Coast Media Event. Held each year in New York’s iconic Gotham Hall, the East Coast Media is a one-of-a-kind opportunity for ISPA members to showcase their brands to top media outlets across television, print and online. This year saw 16 sponsors set up miniature getaways in Gotham’s glamorous main hall, where they demonstrated treatments as diverse as sports massage, self-heating mud wraps and digeridoo sound therapy. The invite-only event featured 114 members of the media in attendance, all of whom had a demonstrated publication history of wellness-focused stories and news. This year’s media list included attendees from major outlets like the New York Times and Good Morning America, as well as influential bloggers and social media superstars. 54 PULSE ■ October 2018