Pulse October 2018 - Page 48

focus oN sustaiNablE PackagiNg Things to Know Before You Ditch the Box Each year, more and more ISPA resource partners are stripping away the layers of packaging that coddle their products. otHErs arE sWitcHiNg to using recycled materials, glass instead of plastic, or biodegradable materials. Regardless of the exact method, the end goal of making your products’ packaging more sustainable is a net reduction in environment-damaging waste, as well as a boost in positive media exposure and brand image. simple changes For many resource partners, a great place to start going green is in your product ϊd(ÐØ)AU1M+ŠZ€)=Ñ½‰•È€ÈÀÄà)ÁÉ¥µ…ÉäÁ…­…¥¹œìÑ¡…Ё¥Ì°Ñ¡”Á…­…¥¹œ)Ñ¡…Ё¥µµ•‘¥…Ñ•±ä½¹Ñ…¥¹Ì½ÈÁɽѕÑ́å½ÕÈ)Áɽ‘ՍÑ̸½È•á…µÁ±”°…¸•å”É•…´µ…ä)¡…Ù”ÕÀÑ¼Ñ¡É•”ÑåÁ•Ì½˜ÁÉ¥µ…Éä)Á…­…¥¹œèÑ¡”Á±…ÍÑ¥Œ½¹Ñ…¥¹•È¥ÓŠeÌ)¡½Õ͕¥¸°Ñ¡”‰½àÑ¡…Ёѡ”½¹Ñ…¥¹•ÈÍ¥ÑÌ)¥¸…¹Ñ¡”Á±…ÍÑ¥ŒÝɅÀ½Ù•ÈÑ¡”‰½à¸)]¡•¸ÑÉ她œÑ¼µ…­”å½ÕȁÁ…­…¥¹œ)µ½É”ÍÕÍх¥¹…‰±”°…ͬå½ÕÉ͕±˜°ƒŠq¥ÌÑ¡¥Ì)Á¥•”½˜Á…­…¥¹œ¹••ÍͅÉäÿŠt5…¹ä)Õ¹¹••ÍͅÉäÁÉ¥µ…ÉäÁ…­…¥¹œµ…Ñ•É¥…±Ì)…É”É•µ½Ù•¥¸ÍÁ„É•Ñ…¥°°…¹å݅åÌ쁅ͬ)å½ÕȁÍÁ„Á…Éѹ•É́™½È™••‘‰…¬…‰½ÕЁѡ”)…µ½Õ¹Ð½˜Á…­…¥¹œÑ¡…Ё¥ÌÕ͕¸Q¡•É—ŠeÌ)±¥Ñѱ”É•…ͽ¸Ñ¼ÝɅÀ„Á…­…”¥¸Á±…ÍÑ¥Œ¥˜)µ½ÍЁÍÁ…́ɕµ½Ù”å½ÕȁÁɽ‘ՍЁ™É½´¥ÑÌ)¥¹‘¥Ù¥‘Õ…°Á±…ÍÑ¥ŒµÝɅÁÁ•‰½à…¹å݅å̸)Q¡•É—Šé„Í•½¹‘…ÉäÕÁÍ¥‘”Ñ¼Ñ¡¥Ì)͍½É¡•µ•…ÉÑ …ÁÁɽ… Ñ¼¥¹É•…Í¥¹œ)å½ÕȁÁ…­…¥¹ŸŠéÍÕÍх¥¹…‰¥±¥Ñä聉䁕±¥µ¤´)¹…Ñ¥¹œ•¹Ñ¥É”±…å•É́½˜Õ¹¹••ÍͅÉäÁ±…ÍÑ¥Œ°)Á…Á•È…¹‰½á•Ì°å½×Še±°½™Ñ•¸Í…Ù”µ½¹•ä¸)Q…­”¹½Ñ”°Ñ¡½Õ °Ñ¡…Ёх­¥¹œ…Ý…äÑ½¼)µÕ …¸…™™•ÐÑ¡”Í…™•Ñ䁽˜Ñ¡”Áɽ‘ՍÐ)‘ÕÉ¥¹œÍ¡¥ÁÁ¥¹œ¸]”É•½µµ•¹…É•™Õ±±ä)•Ù…±Õ…Ñ¥¹œ•… ±…å•È½˜Á…­…¥¹œ…¹Ñ¡”)ɽ±”¥ÐÁ±…ǻ¥¸Áɽ‘ՍЁÁɽѕÑ¥½¸‰•™½É”)½µ¥¹œÑ¼…¹ä‘•¥Í¥½¹Ì¸)%¸…‘‘¥Ñ¥½¸Ñ¼ÁÉ¥µ…ÉäÁ…­…¥¹œ°å½Ô)…¸¥¹É•…Í”ÍÕÍх¥¹…‰¥±¥Ñ䁉äÉ•‘Ս¥¹œ)å½Õȁ͕½¹‘…É䁅¹Ñ•ÉÑ¥…ÉäÁ…­…¥¹œ¸)Q¡¥Ì¥ÌÑ¡”Á…­…¥¹œÑ¡…ӊ靕¹•É…±±ä)¹½¸µ½¹ÍÕµ•Èµ™…¥¹œèÑ¡”‰¥œ‰½àÑ¡…Ð)¡½±‘́„‘½é•¸½˜å½Õȁ¥¹‘¥Ù¥‘Õ…±±ä)Á…­…•Áɽ‘ՍÑÌ°Ñ¡”Á…­¥¹œµ…Ñ•É¥…±Ì)Õ͕Ñ¼ÍÑՙ˜Ñ¡…Ё‰½à…¹Ñ¡”µ…Ñ•É¥…±Ì)Õ͕Ñ¼Á…­…”µÕ±Ñ¥Á±”‰½á•Ì™½È)Í¡¥Áµ•¹Ð¸±°½˜Ñ¡•Í”Á…­…¥¹œÑåÁ•Ì)…É”Á½¥¹Ñ́ݡ•É”å½Ô½Õ±±½½¬Ñ¼)•…Í¥±ä•±¥µ¥¹…Ñ”±…å•É́½˜Á…­…¥¹œ½È)Íݥэ Ñ¼„µ½É”ÍÕÍх¥¹…‰±”µ…Ñ•É¥…°¸)]¡¥±”ÕÍѽµ•É́µ…䁹•Ù•È¹½Ñ¥”Ñ¡…Ð)å½×Šeٔµ…‘”å½ÕȁÍÕÁÁ±ä¡…¥¸µ½É”)•¹Ù¥É½¹µ•¹Ñ…±±ä™É¥•¹‘±ä°Ñ¡”Á±…¹•Ð)•Éх¥¹±äÝ¥±°¸