Pulse October 2018 - Page 47

commute to work. We recycle paper, plastic, glass, cans, bottles, and even compost at our offices,” said Timberlake. Kreider said of Makes Scents employees, “I have never been surrounded by a group of individuals so willing and happy to pick up trash for our Adopt a Block program, volunteer at a local homeless shelter or support our sustainability practices.” At Shankara, Preziosa said, “We do not allow any paper dishes, cups or plastic water bottles. Everyone brings their own dishes and reusable water bottles.” However your spa decides to address social and environ- mental sustainability issues, do it authentically, or don’t do it at all, say those who do it best. “When our team is at the beach collecting plastic garbage as a group activity or sharing a vegan meal—we are living and breathing our commitment to sustain- ability. OSEA’s ‘green brand image’ comes from the inside and radiates out,” said Palmer. Kreider echoes that attitude. “We care so much about lessening our impact on the environment and hope to make a positive influence on those around us. As Helen Keller said, ‘Alone we can do so little; together we can do so much’.” n WHAT IS A B CORP? countries, according to Wikipedia. According to its website, B Corporation certification Eminence Organic Skin Care is a Certified B (also known as B Lab certification or B Corp certifi- Corporation, said Jessica Timberlake, cation) is a private certification issued to for-profit public relations manager. companies by B Lab. To be granted and to preserve “Evaluated by the nonprofit certification, companies must receive a B-Lab, we’re held to meet minimum score on an online assessment for the highest standards of social and environmental performance, environmental integrate B Lab commitments to stake- performance, trans- holders into company governing parency and documents, and pay an annual fee accountability.” ranging from $500 to $50,000. The company The certification confers no legal pursued the certifi- status. But, like other business associa- cation because it’s tions, B Corporations and their employees about the long view, have access to discounts from outside said Timberlake. “We entities and fellow members. believe there’s a responsi- The biggest benefit is social “Evaluated by bility that every business has to status: B Corps are considered the nonprofit B-Lab, protect and heal the earth. After all, among the most socially and we’re held to meet the we want future generations to enjoy our planet environmentally responsible highest standards just as much as their ancestors.” companies on earth, which can of environmental Makes Scents Natural Spa Line is working affect everything from invest- performance, transparency on its B Corp certification, said Heather Kreider, ments to sales. The boost in and accountability.” —Jessica Timberlake, owner and founder. According to its website, brand image from becoming a public relations manager “Certifying as a B Corporation goes beyond certified B Corp can lead to greater Eminence Organic Skin Care product- or service-level certification. From your sales growth in the current eco- supply chain and input materials to your charitable conscious climate, especially in the spa giving and employee benefits, B Corp Certification industry. proves your business is meeting the highest standards As of August 2018, there are more than 2,600 of verified performance.” certified B Corporations across 150 industries in 60 October 2018 ■ PULSE 45