Pulse October 2018 - Page 39

Years of Snapshot Survey: Responses Did You Know? In 2010, one Snapshot Survey featured a trailblazing new topic: “e-marketing.” Nowadays, we just call that marketing. THEN VS. NOW A lot has changed in ten years, as seen in these numbers pulled from January Snapshot Surveys in 2009, 2013 and 2018. Fourth Quarter Gross Revenue Change 77% 63% 70% 26% 2009 “I don’t know the key to success, but I know the key to failure is trying to please everyone.” —Open-Ended Response, May 2014 “Does your spa advertise on social media?” 98% 23% 2013 16% 2018 WORDS OF WISDOM From Snapshot Survey Vol. 1 23% 2009 Day Spas That Offer Online Appointment Booking Have you ever described something as “an oldie but a goodie?” Here are a few sage soundbites from the responses to the first-ever Snapshot Survey in October 2008. 48% QUESTION: “What are you doing to increase revenue?” 2010 “Develop strong partnerships with local organizations.” “Market deeper discounts midweek, free midweek upgrades and economical price point packages.” “Focus on identifying career paths for employees to help reduce turnover. Knowledgeable and loyal staff help retain regular clientele.” 2017 87% 2018 Number of Spa Treatments Received by an Average ISPA Member per Month. October 2018 ■ PULSE 37