Years of Snapshot
Survey: Responses
Did You Know?
In 2010, one Snapshot Survey featured a
trailblazing new topic: “e-marketing.”
Nowadays, we just call that marketing.
THEN VS. NOW
A lot has changed in ten years, as seen in these
numbers pulled from January Snapshot Surveys in
2009, 2013 and 2018.
Fourth Quarter Gross Revenue Change
77%
63% 70%
26%
2009
“I don’t know the
key to success,
but I know the
key to failure is
trying to please
everyone.”
—Open-Ended Response, May 2014
“Does your spa advertise on
social media?”
98%
23%
2013
16%
2018
WORDS OF WISDOM
From Snapshot Survey Vol. 1
23%
2009
Day Spas That Offer Online
Appointment Booking
Have you ever described something as
“an oldie but a goodie?” Here are a few sage
soundbites from the responses to the
first-ever Snapshot Survey in October 2008. 48%
QUESTION:
“What are you doing to increase revenue?” 2010
“Develop strong partnerships with local organizations.”
“Market deeper discounts midweek, free midweek
upgrades and economical price point packages.”
“Focus on identifying career paths for employees
to help reduce turnover. Knowledgeable and loyal
staff help retain regular clientele.”
2017
87%
2018
Number of Spa
Treatments
Received by
an Average ISPA Member
per Month.
October 2018
■
PULSE
37