Pulse October 2018 - Page 37

his month, Pulse is celebrating the 10th anniversary of the Snapshot Survey, ISPA’s instant look into the state of the spa industry each month. Although today the Snapshot Survey is a monthly fixture, its beginnings were much less definitive—unsurprising, given that it was created during the initial phases of the Great Recession in the autumn of 2008. “The initial Snapshot Survey was created in response to member need,” said Crystal Ducker, ISPA’s vice president of research and communication. Former ISPA Chairman and dedicated Snapshot Survey respondent Jim Root elaborated: T “It was a very difficult time and I think the Surveys were a way to connect. They offered information, insights and opportunities in a challenging time. ISPA Members were not alone and had the power of our spa community behind them.” Ducker noted, “When the industry was struggling with the economic recession, member spas wanted to look at their peers and see the success stories.” It was Ducker who worked with a group of volunteer members to spearhead the creation of the first Snapshot Survey, which was sent out in October of 2008—just a month after the collapse of Lehman Brothers marked the start of the economic downturn. Snapshot Surveys became a monthly fixture in January of 2009. The goal was to create a steady stream of data that would make ISPA an indispensable aid in helping spas get through the recession. According to Jean Kolb, who was ISPA Chairman at the time, “the Snapshot Survey enabled members to make smart, strategic decisions based on facts. It was invaluable then, and is even more so today as a historical lens to look through while we focus on our future.” The initial survey featured just three questions sent to resource partners and four questions sent to member spas; now, a typical Snapshot Survey will feature a dozen questions, including “When the industry was struggling with the economic recession, member spas wanted to look at their peers and see the success stories.” — CRYSTAL DUCKER, Vice President of Research and Communication, ISPA For October’s Tenth Anniversary Snapshot Survey, ISPA is randomly giving out ten Amazon gift cards to Survey respondents—be sure to get those surveys in! Every ISPA member has access to our entire database of Snapshot Surveys stretching back to 2008. Visit https://experienceispa.com/resources/research and dig into the data: you’ll likely find some numbers and insights that surprise you. October 2018 ■ PULSE 35