of spas offer comple-
mentary/alternative
or mind, body and
spirit programs.
of spas (excluding
the resort/hotel
sector) reported
a net loss in 2017.
of spas plan to
introduce new or
revised standard
operating procedures.
PLAN TO CREATE
A NEW SPA MENU.
Marketing in 2017
78%
77%
71%
OF SPAS CONTAIN
A RETAIL ELEMENT.
Ran social
media
promotions
Sent electronic
appointment
reminders
Partnered with
a vendor on a
promotional event
of spas will add or
create new treatment
offerings.
will
introduce
new
product
lines.
coliN McilHENEy is global research director at PricewaterhouseCoopers (PwC), who conducts the
U.S. Spa Industry Study each year on behalf of the ISPA Foundation.
October 2018
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