Pulse October 2018 - Page 25

of spas offer comple- mentary/alternative or mind, body and spirit programs. of spas (excluding the resort/hotel sector) reported a net loss in 2017. of spas plan to introduce new or revised standard operating procedures. PLAN TO CREATE A NEW SPA MENU. Marketing in 2017 78% 77% 71% OF SPAS CONTAIN A RETAIL ELEMENT. Ran social media promotions Sent electronic appointment reminders Partnered with a vendor on a promotional event of spas will add or create new treatment offerings. will introduce new product lines. coliN McilHENEy is global research director at PricewaterhouseCoopers (PwC), who conducts the U.S. Spa Industry Study each year on behalf of the ISPA Foundation. October 2018 ■ PULSE 23