Unlock the Potential of LinkedIn
Here are five reasons why LinkedIn advertising can be a boon for your marketing
efforts and expand your digital reach.
1.
Grow Your Following: While posting to your
LinkedIn company page is a great start, only those
who already follow your page will see your posts. With
LinkedIn ads, you can send your message to the masses and
target by job title, industry, company size and other factors.
2.
Set Your Own Budget: With LinkedIn, you can set
your own budget and easily stop your ad at any time
if price is a major concern. This allows companies of any
size to use LinkedIn ads, no matter how big or small your
budget may be.
3 .
Dig into Data: Regular LinkedIn posts provide
modest data like impressions and likes. With LinkedIn
ads, you’re able to see much more advanced metrics that
allow you to tweak your targeting and budget to maximize
your results.
4.
Be More Flexible: Without LinkedIn ads, you can
only post in the main news feed of your followers.
With LinkedIn ads, you can make a sponsored post that will
appear in the news feed of all those you’re targeting, a text
ad that will appear beside the news feed for desktop users,
or sponsored InMail which will be sent directly to your
targeted population’s LinkedIn inboxes.
5.
Gain Qualified Leads: In addition to growing your
following, LinkedIn advertising generates more
qualified leads. On top of that, LinkedIn reports that four
out of five users drive business decisions and LinkedIn’s
audience has twice the buying power of the average web
audience.