Pulse October 2018 - Page 16

stay coNNEctEd Become ISPA’s Biggest Fan We’ll be blatantly transparent: part of our strategy on Twitter is to shout out our most active and engaging followers. Do you want a shout-out? Join the likes of @MarktheSpaMan, @FindLawrence and others as our biggest fans by engaging with us on Twitter at @ISPADoYou—you might just get recognition from our follower base of over 21,000 accounts. IN AN INSTA Do you follow @ISPAdoyou on Instagram? If not, you’re missing out on a lot of fun! With more than a billion active users every month, Instagram is the fastest-growing social media network. It’s a great place to connect with customers, market your products and keep up with any ISPA member news. INSTAGRAM TIP: It’s easy to see Instagram as a post and forget about it as a platform, but engagement is the name of the game! Be sure to take a few minutes each day to scroll through your feed, liking and commenting on posts to network and build your audience. 14 PULSE ■ October 2018