Pulse October 2017 - Page 93

S N A P S H O T S U RV E Y he June Snapshot Survey covered social media use for ISPA members. The last Snapshot Survey to cover social media was the March 2012 survey, so it was interesting to see how much more popular social media marketing has become over time. Notable usage changes include 40 percent of all spas using LinkedIn as a business tool in June of 2017, compared to just 31 percent in 2012. T However, the most noteworthy change is Instagram, which was still in its infancy in 2012, and is now used by 80 percent of all spa respondents and 76 percent of resource partner respondents. Has your company produced measurable results by increasing its client base and/or revenue through social media? 58% 49% YES 48% NO 45% 44% DON’T KNOW 39% 38% 24% 18% 13% 13% 11% ALL SPAS DAY SPAS RESORT/HOTEL SPAS RESOURCE PARTNERS Want to participate in ISPA Snapshot Surveys and receive the full results the next week? Just keep an eye on your inbox every third Friday of the month! October 2017 ■ PULSE 91