Pulse October 2017 - Page 62

zeel, continued surges in demand for busy time periods. These appointments are covered with pre-vetted, five-star standard trained, licensed Zeel Massage Therapists. “Zeel Spa has been a huge benefit to the spa industry,” says Samer Hamadeh, Zeel’s CEO. “Spas historically have severe staffing issues due to lack of qualified massage therapists available at peak times, or to last-minute callouts by therapists. With Zeel Spa, that supply-demand imbalance is all a thing of the past.” The Zeel Spa platform is tech-enabled, online and easy to set up and use. Thanks to Zeel Spa, spas have been able to recapture revenue that would have been previously lost. Treatments zeel website 2017 Innovate Awards Kerstin Florian International KErStIN FLorIAN n FouNdEr On average, it takes a guest approximately 20 minutes to settle into a treatment, which greatly inhibits a treatment’s full healing potential. The Kerstin Florian Energy Balancing Ritual, a simple five-step hold sequence, is designed to connect and balance the subtle energies in the body. Gently ISPA placing hands on specific sets of INNovAtE energy points creates balance within our universal energy system, clearing the AWArdS Lake Austin Spa resort body’s pathways and facilitating energy flow to open the JorINdA NArdoNE n SPA dIrECtor body, mind and spirit to the healing benefits of treatment. Lake Austin Spa Resort’s Gifts & “Performing the Energy Balancing Ritual at the beginning of our Graces Massage creates an opportunity to utilize treatments allows the guest to settle in instantly, enabling them to the highly-specialized skill sets of a distinct group of receive the full benefits of the therapy being performed more therapists who can fully address guests’ individualized needs. quickly and deeply,” notes Julie Andrews, president of Kerstin Bypassing the traditional process of recommending a treatment, Florian International. “Our holistic approach to wellness is based skilled reservation agents at Lake Austin listen to the true on the mind and body connection, which is imperative in therapy. reasoning behind a guest’s stay and pair a specific therapist to the We understand the importance of clearing the mind of racing guest. thoughts and mental clutter to create calm before treatment.” “I feel that this is the wave of the future for spas to completely personalize an experience for guests in need,” says Jorinda Nardone, spa director at Lake Austin Spa Resort. “When dealing with those that are grieving, detached mentally, undergoing cancer treatment and those digitally consumed, we have an opportunity to pair these guests with the therapist who most connects to their true intention. Using energy and traditional body work, an individualized treatment is created by the practi- tioner allowing the guest to reset and leave feeling grounded.” n 60 PULSE ■ October 2017