The Magazine for The Spa profeSSional ExECutIvE Lynne McNees HOORAH! Pulse has won another APEX award. Visit pulse.experienceispa.com to read all about it! EdItorIAL Kelly Heitz dESIgN Marja Walker AdvErtISINg ANd SALES tara Finn AdvErtISINg CoordINAtor Jessica Pfister ProduCtIoN MANAgEr Chris guzicki Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2017. All rights reserved. No part of this publication may be reproduced without written consent of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325, Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114. PULSE ACCEPtS LEttErS to tHE EdItor. Please include your name, title, company, EdItorIAL oFFICES International SPA Association 2365 Harrodsburg Road, Suite A325 Lexington, Kentucky 40504, USA Phone: 1.859.425.5062 1.888.651.ISPA (4772) • Fax: 1.859.226.4445 experienceispa.com address, phone and email address. Only your name, title, company and location will be published in the magazine. The editor reserves the right to edit for clarity and content. By submitting the letter, you are giving ISPA publishing rights. Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February, March/April, May, June, July, August, September, October, November and December by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington, Ky., 40504. Periodicals postage paid at Lexington, Kentucky, and additional mailing offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365 Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA. 4 PULSE ■ October 2017 PULSE is the magazine for the spa professional. As the official publication of the International SPA Association, its mission is to serve as the preeminent resource of expert insights, trends, tools and research to help spa professionals create innovative solutions and make informed business decisions.