SUCCESSSTORIES
you not to wear them because they aren’t good for your feet, yet
everyone does. That’s why we created Freedom. We’re making
natural normal, and that doesn’t have to be weird.”
Discovering that the FDA (Food and Drug Administration)
considers antiperspirant an over-the-counter drug was what
further fueled Kaganovsky to make it her mission to educate
people on this. Shocked that this isn’t clearly communicated to
consumers, Kaganovsky makes it clear that she is building a brand
and company that people know they can trust, with the goal to
create products that women and men enjoy.
“We get so much through what we eat, breathe and drink – if
we don’t know the cause, something is bound to wake the cancer
up,” Kaganovsky remarked. “We at least know that the natural
stuff is good for you.”
Partnering with organizations like the American Cancer
Society, The Caring Place and Nevada Childhood Cancer
Foundation, Free Brands makes sure to give back to organizations
that are working toward helping individuals with breast cancer.
“I thought, if this started because of cancer, we’re going to
give back to cancer,” Kaganovsky stated. “We’re making it cool to
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go natural, and we’re making it easy.”
Discussing preventative measures for breast cancer like
eating well and being kind to your body, Kaganovsky was firm
on advising women to request ultrasounds along with their
mammograms.
“When they ultrasound the breast, they can see more.” She
said. “This is especially the case for younger women whose
breasts are denser, making it harder for doctors to obtain the most
accurate results.”
Being so keen on making her product “normal” to buy and
use, Kaganovsky wants to raise the consciousness to spas and
fitness centers. Her first retailer was a spa, which made it presti-
gious. And after selling out at a Four Seasons in two days,
Kaganovsky knew this was the right market.
“Working women want nice things,” Kaganovsky said. “So I
wanted this to be a gift because it was a gift to Cindy, and spas
were a perfect fit.”
Cindy, alive and well and still fighting, (she recently fought her
fourth battle with breast cancer) is showing women everywhere
that knowledge sharing truly is power. n