partnered with ISPA to launch a nationwide call to action – the “Get Your Dream Job” campaign, where professional beauty and spa industries are joining forces to elevate and celebrate careers in spa. Currently providing scholarships to students pursuing esthetics, cosmetology, makeup, nails and runway/editorial, BCL acts as a nonprofit foundation that unites beauty and wellness professionals with the mission to elevate the perception of the beauty industry as a viable and rewarding career choice. The “Get Your Dream Job” initiative will be promoted by spas, salons and schools coast-to-coast to build awareness of the extraordinary career opportunities in the spa sector, with the goal of recruiting new minds. The campaign w ill be unveiled at the 27th annual ISPA Conference & Expo at Mandalay Bay Resort & Casino in Las Vegas, and will officially launch November 1st. With the spa industry’s continued growth, this campaign will spread the message about the benefits of working in spas, and attract job seekers in search of stable, promising careers. 3. Mary Tabacchi Scholarship Central to ISPA’s investment in the future lies the ISPA Foundation Mary Tabacchi Scholarship. With the help of the ISPA Foundation and through a wealth of donations, students interested in pursuing a career in spa management can fulfill those aspirations. It is ISPA’s hope that students touched by these scholarships will not only provide comfort and care to those who 36 PULSE ■ October 2017 “The role of the mentor is to guide and provide resources, knowledge and opportunities to help the mentee create a successful path.” — Kate Mearns, Global Regional Director of GWI’s Global Mentorship Program, Principal, 5 Spa Consulting need it, but serve as an inspiration to others to join the spa profession. The scholarship was created in 2006, named in honor of Mary Tabacchi PhD, RD, Professor, Services Marketing and Operations Management at the Cornell School of Hotel Administration, and continues to uncover many bright and emerging leaders in the world of spa. Looking Ahead Although the staffing issue is both real and overwhelming, the buoyancy of our dedicated spa community, perhaps the greatest asset in the wellness industry, comes from our members who are making a positive change. Sharing insight and ideas through these initiatives will make way for those not only passionate about wellness, but sustaining professionalism in the business. n WHAT CAN YOU DO? As someone who is completely dedicated to the spa industry, you’re probably wondering what you can do now to address our staffing crisis. Here are a few ideas to get you started: 1. Post your jobs on the ISPA Job Board, then share! We all have open positions, but if job-seekers don’t know about then how will you fill them? Post your open positions on the ISPA Job Board then share it on social media to get the word out. 2. Recommend a student apply for the Mary Tabacchi scholarship. If someone you know is thinking about a career in our industry, do you part and reach out and offer to coach them through the Mary Tabacchi Scholarship application. Your guidance may encourage a wavering applicant to dive in head-first. 3. Nurture your current staff. Support the career aspirations of your current staff by being an engaged and proactive leader. STAY TUNED FOR MORE NEWS And info on how you can get involved in the Get Your Dream Job Campaign!