advantage of an already large and
dedicated fan base to position the spa as
“The Heart & Soul of Naples Grande.”
Ghannam also utilizes The Spa Villa
to attract groups and couples to the spa
for an indulgent weekend complete with
private amenities. A private sanctuary in
the middle of a peaceful oasis, The Spa
Villa is complete with a couple’s
treatment area, luxuriously appointed
bathroom with rain shower and a
beautiful outdoor garden with a private
whirlpool plunge pool.
“The Spa Villa experience is
something that is appropriate for
couples, small groups of friends and
even bridal parties,” adds Ghannam. “It
can be booked with a variety of different
treatment packages, and we can also
serve refreshments and light meals.”
Meeting guest demands
Working tirelessly to attract new and
loyal guests is futile unless you are
offering unique, one-of-a-kind spa
experiences and treatments. That’s why
Ghannam updates the spa’s menu
annually, being sure to introduce
something new every year.
“To keep the guests’ interest, we like
to introduce something new and exciting
and discontinue treatments that are not
producing as much interest,” she says of
her menu rejuvenation process.
With menu updates comes the need
for constant staff training, so staff are
Making more
spa moments
possible.
Come by Booth #628 to learn more
about a new payment option
for your spa guests
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treated to regular and thorough product
and treatment training. This also helps
satiate guests’ desire for knowledge and
information, as Ghannam is seeing a huge
shift in guests being highly educated
about spa products and treatments.
“Many of our guests are knowl-
edgeable about product ingredients, and
in order to keep up with the evolving
consumer expectations, we do a lot of
product training with our staff,” Ghannam
adds. Keeping her staff informed and up-
to-date allows them to have the
confidence to think of themselves as
experts in their chosen field. This trans-
lates to the guests and provides the
higher level of customer service that spas
are constantly striving for. n
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