Pulse October 2017 - Page 27

advantage of an already large and dedicated fan base to position the spa as “The Heart & Soul of Naples Grande.” Ghannam also utilizes The Spa Villa to attract groups and couples to the spa for an indulgent weekend complete with private amenities. A private sanctuary in the middle of a peaceful oasis, The Spa Villa is complete with a couple’s treatment area, luxuriously appointed bathroom with rain shower and a beautiful outdoor garden with a private whirlpool plunge pool. “The Spa Villa experience is something that is appropriate for couples, small groups of friends and even bridal parties,” adds Ghannam. “It can be booked with a variety of different treatment packages, and we can also serve refreshments and light meals.” Meeting guest demands Working tirelessly to attract new and loyal guests is futile unless you are offering unique, one-of-a-kind spa experiences and treatments. That’s why Ghannam updates the spa’s menu annually, being sure to introduce something new every year. “To keep the guests’ interest, we like to introduce something new and exciting and discontinue treatments that are not producing as much interest,” she says of her menu rejuvenation process. With menu updates comes the need for constant staff training, so staff are Making more spa moments possible. Come by Booth #628 to learn more about a new payment option for your spa guests 855-875-1789 www.carecredit.com treated to regular and thorough product and treatment training. This also helps satiate guests’ desire for knowledge and information, as Ghannam is seeing a huge shift in guests being highly educated about spa products and treatments. “Many of our guests are knowl- edgeable about product ingredients, and in order to keep up with the evolving consumer expectations, we do a lot of product training with our staff,” Ghannam adds. Keeping her staff informed and up- to-date allows them to have the confidence to think of themselves as experts in their chosen field. This trans- lates to the guests and provides the higher level of customer service that spas are constantly striving for. n BOO TH 154