Pulse October 2015 - Page 70

Putting Lessons into Good Practice BY ALEXANDER MENRISKY rom its humble beginnings as a newsletter to the 10-issue per year glossy magazine it is today, Pulse has long established itself as the preeminent industry resource for spa professionals. For more than two decades, the awardwinning magazine has picked the brains of many experts, brought to light innovations and trends, and shared business lessons and best practices. What have been some of these game-changing trends? What have been some of the lessons our readers learned from the pages of Pulse magazine? How are they putting the smart tips and ideas into practice? Pulse readers tell all. 68 PULSE ■ October 2015