What’s your most memorable 90s moment? My most
memorable moment was definitely in 1996 when my brother,
Attila, and I moved from Budapest to Vancouver, British
Columbia.
Which 90s trend you swore you wouldn’t be caught
in? I may or may not have frosted my hair…
Which 90s trend would you like to make a comeback?
My hair! I had more of it then!
How do you see yourself or brand in another 25 years?
Back in the late 1990s, the Koronczay brothers, Boldijarre and Attila, channelled the goofy Butabi brothers and their cool hairstyles in the hilarious
movie, A Night at the Roxbury.
Attila and I envision that the charitable initiatives of our brand,
such as Forests for the Future and Éminence Kids, would make a
real difference in the world. In 25 years, we want to have
planted enough trees to reforest the Amazon rainforest. We also
want Éminence Kids to be in every country worldwide, replacing all fried, processed foods in hospitals with natural, organic,
Biodynamic and locally sourced fruits and vegetables. As far as
our vision for the Éminence skin care line, our brand will grow
and evolve to feature all Biodynamic and non-GMO ingredients
in our products.
Lynelle Lynch
President • Bellus Academy The Academy of
Beauty & Spa • Poway, California
In what way have the times changed for you or your
brand? The 1990s may be remembered as a time of big hair
and bold fashion, but the decade was most influential in
shaping my passion for connecting the worlds of fashion,
beauty and philanthropy. In the early 1990s, I was ma naging
Saks Fifth Avenue stores in Southern California and getting
involved with local arts organizations.
When I took over the Bellus Academy locations, one of my
first priorities was to give the schools a makeover; not just in
terms of the educational experience but the look of the schools.
I knew we were on the right track when San Diego Magazine
referred to Bellus Academy as the “Harvard of beauty schools!”
What’s your most memorable 90s moment? My favorite
moment was the reopening of Saks Fifth Avenue in San Diego.
It was an opportunity to connect fashion with the power of philanthropy. Instead of an evening gala, I launched a special
opening day event that benefited four charities. The event
exceeded all sales records, bringing in US$325,000 in sales. The
event was a new model for the fashion store’s openings and it
represented the return of an iconic retail brand to San Diego.
Which 90s trend you swore you wouldn’t be caught
in? I really didn’t enjoy the 90s grunge look.
66 PULSE
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October 2015
Lynelle Lynch, seated, recalled the 1990s as an era of "go big or go home"
hairstyle.
Which 90s trend would you like to make a comeback?
A well-groomed look never goes out of style. Some of the
models who were just becoming popular in the 1990s—Kate
Moss and Cindy Crawford, for example—look just as beautiful
and timeless today.