Pulse October 2015 - Page 62

MARKING A MILESTONE (CONTINUED FROM PAGE 58) As a global brand, Jurlique has a LONGEVITY TIP: “Stay committed strong presence in Asia, Europe, North Santa Monica, California to your truth, even if your thinking America and Australia. The year 2014 has not caught on yet.” proved to be a milestone year for Jurlique hat started as an idea in for the launch of its latest technology South Australia in 1985 brand,” Fernandez says. “In crafting the called Nutri-Define. has grown into the major Precious Rose Hand Cream, we “Nutri-Define is a real milestone in global brand employed an innovative method of colnatural as it touts patent-pending that Jurlique is today, lecting precious rose water from pure technology with Biosome5 and thanks to its unrelenting Alchemist Roses through a dehumidifydelivers unexpected textures, commitment to the efficacy and scents in a sophisti- ing process.” The roses, she further founders’ vision: pure ! S R explains, were carefully picked by hand A cated and luxurious range,” YE and effective skin care and placed in a drying shed where dehuFernandez says. born out of the application of midifying is used to preserve and extract This year, Jurlique marks its 30th modern technology to time-honored pure Rosa Gallica flower water. anniversary by launching a limited organic formulations. “These roses have been tenderly edition version of its best-selling “The core of the brand is the same as grown, meticulously nurtured and honPrecious Rose Hand Cream. it always has been,” says Rose orably harvested by Jurlique in the “Understanding the process for how we Fernandez, vice president of sales and Adelaide Hills for 30 years.” developed this hand cream is integral marketing, North America. “We mainand speaks to the authenticity of our (CONTINUED ON PAGE 62) tain our farm in the Adelaide Hills of South Australia and our own manufacturing facility is just up the road from From far left: Jurlique Vice President of Sales and Marketing, North America Rose Fernandez. Jurlique marks its 30th anniversary with the the farm. It is exciting to note that we launch of its Precious Rose Hand Cream. are undergoing a major expansion in the area. Proudly, we do this with the latest global sustainability and operational standards.” JURLIQUE W 60 PULSE ■ October 2015 30