MARKING A MILESTONE
(CONTINUED FROM PAGE 58)
As a global brand, Jurlique has a
LONGEVITY TIP: “Stay committed
strong presence in Asia, Europe, North
Santa Monica, California
to your truth, even if your thinking
America and Australia. The year 2014
has not caught on yet.”
proved to be a milestone year for Jurlique
hat started as an idea in
for the launch of its latest technology
South Australia in 1985
brand,” Fernandez says. “In crafting the
called Nutri-Define.
has grown into the major
Precious Rose Hand Cream, we
“Nutri-Define is a real milestone in
global brand
employed an innovative method of colnatural as it touts patent-pending
that Jurlique is today,
lecting precious rose water from pure
technology with Biosome5 and
thanks to its unrelenting
Alchemist Roses through a dehumidifydelivers unexpected textures,
commitment to the
efficacy and scents in a sophisti- ing process.” The roses, she further
founders’ vision: pure
!
S
R
explains, were carefully picked by hand
A
cated and luxurious range,”
YE
and effective skin care
and placed in a drying shed where dehuFernandez says.
born out of the application of
midifying is used to preserve and extract
This year, Jurlique marks its 30th
modern technology to time-honored
pure Rosa Gallica flower water.
anniversary by launching a limited
organic formulations.
“These roses have been tenderly
edition version of its best-selling
“The core of the brand is the same as
grown, meticulously nurtured and honPrecious Rose Hand Cream.
it always has been,” says Rose
orably harvested by Jurlique in the
“Understanding the process for how we
Fernandez, vice president of sales and
Adelaide Hills for 30 years.”
developed this hand cream is integral
marketing, North America. “We mainand speaks to the authenticity of our
(CONTINUED ON PAGE 62)
tain our farm in the Adelaide Hills of
South Australia and our own manufacturing facility is just up the road from
From far left: Jurlique Vice President of Sales and Marketing, North
America Rose Fernandez. Jurlique marks its 30th anniversary with the
the farm. It is exciting to note that we
launch of its Precious Rose Hand Cream.
are undergoing a major expansion
in the area. Proudly, we do this with
the latest global sustainability and
operational standards.”
JURLIQUE
W
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